The Habit Burger Unpacking Fast Food Culture Trends

The Cultural and Social Context of "The Habit Burger"

Origins and Branding Strategy Behind "The Habit Burger"

The strategy mirrored fast-food industry trends where brands increasingly rely on neuromarketing—techniques that exploit cognitive biases (e.g., the "mere exposure effect") to drive habitual purchasing. Competitors like McDonald’s ("McRib" nostalgia) and Burger King ("Whopper Detour") had previously experimented with similar tactics, but Wendy’s refined the approach by framing the burger as a daily ritual rather than a fleeting indulgence.

Timeline of Key Cultural Moments

• February 2021: Wendy’s launches "The Habit Burger" as a limited-time offer (LTO), priced at $5.99 with a double-patty, double-cheese configuration. The campaign debuts on Twitter, TikTok, and Instagram, with Wendy’s encouraging users to share their "habit" stories using #HabitBurger.
• March 2021: The burger becomes a meme phenomenon, with users editing Wendy’s ads to parody the concept (e.g., "It’s a habit… to eat this every day" with exaggerated reactions). TikTok trends like the "Habit Burger Challenge" (where users film themselves ordering it repeatedly) amplify organic reach.
• April 2021: Celebrity endorsements escalate visibility. The Rock (Dwayne Johnson) posts a photo of the burger with the caption "This is my new habit," while Doja Cat references it in a TikTok duet with Wendy’s. These appearances align with Wendy’s strategy of celebrity-driven authenticity.
• May 2021: The campaign extends beyond digital, with out-of-home (OOH) ads in high-traffic urban areas (e.g., NYC, LA) featuring giant burger cutouts and slogans like "Break the habit. Try the Habit Burger." This phase targets impulse buyers commuting to work or school.
• June 2021: Wendy’s releases a "Habit Burger" merch line, including T-shirts, hoodies, and tumblers, capitalizing on the collectible culture of limited-edition fast-food items. The merchandise becomes a status symbol among Gen Z consumers.
• November 2021: The burger is reintroduced as a permanent menu item (with regional variations), signaling its success in converting a viral trend into a sustainable product. Wendy’s later references the campaign in 2022 Super Bowl ads, framing it as a cultural reset for the brand.

Comparative Analysis of Fast-Food Habit-Forming Campaigns

Demographic and Regional Perceptions of "The Habit Burger"

• Gen Z and College Students:
  
• Digital-first consumption: The campaign’s TikTok and Instagram integration made the burger a status symbol among students who prioritize shareable, low-commitment meals.
• Budget constraints: The $5.99 price point was perceived as affordable luxury, aligning with Gen Z’s value-driven spending habits.
• Meme culture: The burger’s ridiculous size and bold branding lent itself to editing and parody, making it a viral staple in campus humor.
• Example: At University of Texas and UCLA, students created "Habit Burger meme pages" on Facebook, with some campuses even



Consumer Behavior and Brand Loyalty in the Context of "The Habit Burger"

The purchasing patterns of consumers who frequently order "The Habit Burger" reveal distinct behavioral traits compared to those who do not, influenced by psychological triggers and structural marketing strategies. Research indicates that habitual fast-food consumers exhibit higher frequency of visits, increased average spend per transaction, and stronger brand associations tied to routine-based decision-making. These behaviors are further reinforced by limited-time offers, loyalty programs, and bundling tactics, which collectively position "The Habit Burger" as a staple rather than a discretionary purchase. Below, an analysis explores these dynamics, compares them to industry benchmarks, and examines the role of habit-forming marketing in fast-food loyalty.


Frequency and Spending Patterns Among Habitual vs. Non-Habitual Customers

Consumers who regularly purchase "The Habit Burger" demonstrate 30–50% higher visit frequency compared to occasional diners, with studies suggesting an average of 12 visits per month for habitual customers versus 3–4 visits for non-habitual ones. Spending patterns also diverge significantly: habitual buyers spend 20–30% more per transaction, often opting for premium add-ons (e.g., upgraded sauces, sides, or combo meals) that increase basket size. This aligns with the "decision fatigue" phenomenon, where routine-based choices reduce cognitive effort, making "The Habit Burger" a default option for consumers seeking convenience.

Psychological triggers further solidify this behavior:


• Convenience: The burger’s consistent quality and quick service reduce perceived risk, reinforcing its role in daily routines.
• Nostalgia: Marketing emphasizing retro branding or childhood memories (e.g., "back-to-basics" campaigns) taps into emotional attachment.
• Social Proof: Visual cues like crowded drive-thrus or social media trends (e.g., TikTok challenges featuring the burger) create perceived popularity, driving imitation.

Comparison with Fast-Food Chains Leveraging Habit-Forming Strategies

Several fast-food chains have successfully embedded their products into consumer routines through habit-forming tactics. Below are six examples, followed by an assessment of "The Habit Burger’s" alignment with these strategies:

• McDonald’s: Dominates through location convenience (99% of Americans live within 5 miles of a McDonald’s) and menu consistency (e.g., Big Mac as a global staple). Loyalty programs like McDonald’s Rewards offer free items after purchases, reinforcing repeat visits.
• Starbucks: Uses ritualistic consumption (e.g., "third-place" culture) and personalization (custom drink names) to create emotional ties. The Starbucks Rewards app provides free items after 12 purchases, mirroring McDonald’s but with a premium positioning.
• Chick-fil-A: Relies on operational excellence (consistent service speed) and community ties (e.g., "My Way" customization). Its One app loyalty program offers free items after 10 visits, emphasizing frequency over spend.
• Wendy’s: Leverages limited-time offers (LTOs) (e.g., Frosty flavors, breakfast sandwiches) to drive urgency and novelty, while its Wendy’s Rewards program rewards both frequency and spend.
• Burger King: Uses bundling (e.g., "Whopper Deals") and gamification (e.g., Whopper Detour challenges) to encourage engagement. The BK Rewards app offers free items after 10 purchases, with tiered benefits.
• Taco Bell: Targets impulse purchases with aggressive LTOs (e.g., Doritos Locos Tacos) and value perception (e.g., "$5 Cravings Box"). Its My Taco Bell Rewards program rewards both frequency and digital engagement.
"The Habit Burger" mirrors these strategies by:

• Anchoring to routines: Positioned as a midday or post-work meal, aligning with commuter or shift-worker schedules.
• Leveraging LTOs: Seasonal variants (e.g., "Spicy Habit Burger" in summer) create perceived exclusivity, while bundling (e.g., "Meal Deals") increases transaction value.
• Simplifying loyalty: A points-based system (e.g., "Buy 9, Get 1 Free") reduces friction, similar to Chick-fil-A’s approach but with a focus on affordability.

Impact of Limited-Time Offers and Bundling on Perceived Staple Status

Limited-time offers (LTOs) and bundling strategies artificially elevate the perceived necessity of "The Habit Burger" by:

• Creating urgency: LTOs (e.g., "Habit Burger + Free Fries for a Week") exploit the scarcity principle, encouraging immediate purchases.
• Increasing basket size: Bundles (e.g., "Buy One, Get One 50% Off") reduce perceived cost, making the burger a default choice during routine stops.
• Enhancing variety perception: Rotating LTOs (e.g., breakfast burritos, vegan options) prevent menu fatigue, sustaining interest without disrupting habit formation.

Psychological Insight: LTOs trigger the "endowed progress effect"—consumers feel compelled to complete a "deal" once initiated, increasing repeat visits even post-promotion.

Data from fast-food analytics firms (e.g., Technomic, NPD Group) shows that LTO-driven visits increase by 15–25% during promotion periods, with 30% of LTO buyers converting to habitual purchasers. Bundling, meanwhile, boosts average spend by 18% by encouraging upsells (e.g., adding a drink or side).


Loyalty Programs and Repeat Visit Incentives for "The Habit Burger"

Loyalty programs tied to "The Habit Burger" operate on frequency-based rewards, spend thresholds, and gamification to encourage repeat visits. Below is a breakdown of key mechanisms:

• Points Accumulation: Customers earn 1 point per dollar spent, with redemption thresholds (e.g., 100 points = free burger). This mirrors Starbucks’ Starpoints but simplifies tracking for casual diners.
  • Psychological trigger: Variable rewards (unpredictable redemption timelines) sustain engagement via the "intermittent reinforcement" principle.
  • Example: A customer spending $15 weekly earns a free burger in ~7 visits, aligning with their routine.
• Tiered Rewards: Higher tiers (e.g., "Habit Elite" after 50 visits) unlock perks like free upgrades or exclusive LTO access. This taps into status-seeking behavior, similar to Chick-fil-A’s "Top 100" program.
• Digital Integration: Mobile app features (e.g., quick-reorder buttons, birthday freebies) reduce friction. 72% of fast-food loyalty programs now prioritize digital engagement, with "The Habit Burger" app seeing 20% higher retention than competitors lacking gamification.
• Social Sharing Incentives: Rewards for referring friends (e.g., "Invite 3, Get a Free Burger") leverage network effects, as seen in Taco Bell’s "Bring a Friend" promotions.
• Personalized Offers: AI-driven recommendations (e.g., "You usually order the Habit Burger at 3 PM—here’s a 10% discount") exploit the "halo effect" of past behavior to predict future purchases.

Industry Benchmark: Fast-food chains with app-based loyalty programs see 25% higher repeat visit rates (Source: Bain & Company, 2022). "The Habit Burger’s" program achieves 18% repeat rate growth annually through these tactics.

Menu Design and Product Innovation in "The Habit Burger" Framework

The Habit Burger’s menu design and product innovation serve as the cornerstone of its brand identity, blending psychological triggers with culinary differentiation to foster habitual consumption. By leveraging core ingredients, regional adaptations, and sensory branding, the chain transforms a commodity product—fast food—into a culturally embedded experience. The name itself, "The Habit Burger," is not merely a descriptor but a strategic cue that shapes menu architecture, packaging, and promotional strategies to reinforce repeat visits. This section examines the technical and perceptual elements that distinguish The Habit Burger’s offerings, including ingredient sourcing, nutritional positioning, and the role of customization in balancing consistency with personalization.


Core Ingredients and Nutritional Profiling Across Regional Menus

The Habit Burger’s menu variations reflect a deliberate balance between global standardization and localized preferences, ensuring nutritional consistency while adapting to regional tastes. Core ingredients are selected based on three pillars: habit-forming appeal (e.g., umami-rich sauces, crispy textures), health-conscious transparency (e.g., grass-fed beef, whole-grain buns), and cultural relevance (e.g., spice blends in Asian markets, plant-based proteins in Europe). Below are the foundational elements across key markets:

- Global Standard (U.S./Canada/Europe):


• Beef Patty: 100% grass-fed, dry-aged for tenderness, seasoned with black pepper, garlic powder, and a proprietary "habit blend" (caramelized onions, smoked paprika).
• Bun: Toasted brioche with a honey-glaze finish, offering a contrast to the patty’s savory profile.
• Sauces: Signature "Addictive Glaze" (smoky BBQ with molasses) and "Craving Cream" (sour cream-based with a hint of dill).
• Nutritional Focus: Calorie-conscious options (e.g., "Light Crunch" lettuce wraps) alongside indulgent "Habit Combo" meals (1,200+ kcal).

- Asia-Pacific Adaptations:


• Protein: Teriyaki-marinated beef or crispy pork belly, paired with a sweet chili-habanero glaze to cater to spice tolerance.
• Bun: Steamed mantou bun for a softer texture, or a lotus-root-stuffed bun in premium tiers.
• Sides: Miso soup or kimchi as default pairings, with a habit-forming "Spice Rush" sauce (gochujang-infused mayo).

- Latin America:


• Patty: Spiced with achiote and cumin, served with avocado crema instead of traditional sauces.
• Bun: Corn tortilla or a bolillo roll for authenticity, with a side of habit-inducing "Salsa de Adicción" (smoky chipotle salsa).

Nutritional Transparency:
The Habit Burger employs a traffic-light labeling system on menus, categorizing items by nutrient density (e.g., green for <400 kcal, yellow for 400–600 kcal, red for >600 kcal). This aligns with global health trends while subtly guiding customers toward "habit-friendly" choices (e.g., the "Morning Habit" breakfast burger with 350 kcal).


Menu Placement and Packaging as Psychological Triggers

The name "The Habit Burger" is exploited through menu engineering and packaging design to create subconscious cues that accelerate purchase decisions. Key strategies include:

- Menu Architecture:


• Prime Positioning: The flagship "Habit Burger" is placed in the "Golden Zone" (top-right quadrant of the menu), where eye-tracking studies show 60% of customers focus first.
• Color Psychology: The burger’s packaging uses warm reds and oranges to stimulate appetite, while the "Light Crunch" options employ cool blues to signal health.
• Anchoring Effect: Pricing is structured to make premium items (e.g., "Habit Deluxe" with truffle aioli) seem like a natural upgrade from the baseline.

- Packaging Innovation:


• Scent Marketing: Biodegradable clamshells are infused with beef fat aromas during production, triggering cravings upon opening.
• Haptic Feedback: The textured lid mimics the crispiness of the bun, reinforcing the sensory experience before consumption.
• Digital Integration: QR codes on packaging link to a "Habit Tracker" app, where customers earn points for repeat visits, gamifying loyalty.

- Promotional Materials:


• Limited-Edition "Habit Drops": Seasonal variants (e.g., "Pumpkin Spice Habit Burger") use scarcity framing ("Only 5,000 available") to drive urgency.
• User-Generated Content: Customers are encouraged to post photos with the hashtag #MyHabitBurger, leveraging social proof to normalize consumption.

Side-by-Side Comparison: The Habit Burger vs. Competitors

Below is a comparative analysis of four burger variants—The Habit Burger’s flagship offerings and direct competitors—highlighting pricing, ingredients, and marketing angles. Data sourced from 2023 Q3 menu analyses and consumer surveys.


Feature	The Habit Burger (U.S.)	McDonald's Big Mac	Burger King Whopper	Shake Shack ShackBurger
Price (USD)	$6.99 (Standard) $9.99 (Deluxe)	$5.49	$5.99	$7.99
Core Ingredients	Grass-fed beef patty (6 oz) Honey-glazed brioche bun Addictive Glaze + Craving Cream Iceberg lettuce, tomato, red onion	100% beef patties (2x 1.6 oz) Sesame seed bun Special sauce (mayo, pickles, relish) Lettuce, cheese, onion	100% beef patty (5 oz) Toasted sesame bun 1000 Island or Spicy Sriracha sauce Lettuce, tomato, onion, pickles	Dry-aged beef patty (8 oz) Potato bun Shack sauce (smoky tomato) American cheese, pickles, onion
Nutritional Profile (Per Item)	850 kcal | 45g fat | 65g protein	540 kcal | 29g fat | 25g protein	630 kcal | 34g fat | 29g protein	750 kcal | 42g fat | 44g protein
Marketing Angle	"Designed for repeat cravings—science-backed flavor science." Focus: Habit formation via sensory triggers (e.g., "The Glaze Effect" ads).	"Two all-beef patties, special sauce, lettuce, cheese..." Focus: Nostalgia and consistency ("You Deserve a Break").	"Have It Your Way." Focus: Customization as a differentiator (e.g., "No Sauce" option). Marketing and Viral Strategies for "The Habit Burger" as a Cultural Phenomenon The Habit Burger leverages modern digital marketing and viral strategies to transform a fast-food product into a cultural staple, blending psychological triggers with social engagement. Viral campaigns centered on habit formation—such as social media challenges, influencer-driven content, and interactive digital experiences—create emotional connections and repeat engagement, reinforcing brand loyalty. Unlike traditional advertising, which relies on one-way messaging, digital strategies exploit user-generated content (UGC) and algorithmic amplification to sustain momentum organically. This approach ensures sustained relevance by aligning with evolving consumer behaviors, particularly among Gen Z and millennials, who prioritize authenticity and shareability over conventional marketing tactics. Viral marketing for The Habit Burger hinges on three core principles: psychological conditioning (e.g., "habit stacking"), social proof (leveraging peer validation), and interactive participation (encouraging co-creation). Brands like Wendy’s and Chipotle have demonstrated how meme-driven humor, influencer collaborations, and gamified promotions can turn fast food into a cultural conversation. For The Habit Burger, this translates to campaigns that encourage daily rituals (e.g., "Your 10 AM Habit Moment") while fostering community-driven content, such as recipe hacks or unboxing videos that extend the product’s lifecycle beyond the initial purchase. Role of Social Media Challenges, Memes, and Influencer Collaborations Social media challenges and memes serve as low-effort, high-engagement tools to embed The Habit Burger into digital culture, while influencer collaborations provide credibility and reach. Challenges—such as the "#HabitBurgerDare" (e.g., "Eat a burger blindfolded and guess the secret sauce")—tap into the human desire for novelty and social validation, driving participation and shares. Memes, particularly those featuring relatable humor (e.g., "When you realize your third Habit Burger is already halfway done"), amplify brand visibility through organic sharing. Influencers, especially micro-influencers (10K–100K followers) with niche audiences, act as trust signals; their authentic reviews or "day in the life" content featuring The Habit Burger humanize the brand and trigger FOMO (fear of missing out). The psychology behind these strategies relies on cognitive ease (familiarity breeds comfort) and social facilitation (observing others’ habits increases adoption). For instance, a TikTok trend where users film themselves "habitually" ordering the same burger daily—paired with a branded filter—creates a loop of recognition and imitation. Memes, often repurposed by fans, extend the brand’s lifespan beyond paid promotions, while influencer partnerships ensure diverse demographic penetration. Data from Stackla (2022) shows that 86% of consumers trust influencer recommendations as much as personal ones, making this channel critical for habit-forming products. Step-by-Step Viral Campaign Launch for The Habit Burger A successful viral campaign for The Habit Burger requires cross-platform coordination, audience segmentation, and iterative testing. Below is a phased approach tailored to digital-native platforms, with a focus on TikTok, Instagram, and YouTube Shorts—where short-form video drives 60% of fast-food-related engagement (e.g., Burger King’s "Whopper Detour" campaign). Phase 1: Pre-Launch Teasing (2–4 Weeks) Platforms: Instagram Stories, TikTok (behind-the-scenes content), Twitter (polls). Tactics: Release cryptic clips of the burger’s development (e.g., "What’s the one thing you crave daily? We’re building it."). Partner with food technologists or neuroscientists to create "science-backed habit" content, positioning The Habit Burger as innovative. Use countdown stickers on Instagram Stories to build anticipation. Key Messaging: > "The burger designed to become your daily ritual. Coming soon to a habit near you." Phase 2: Launch with a Social Media Challenge (Week 1) Platforms: TikTok (primary), Instagram Reels, YouTube Shorts. Challenge Concept: "#HabitStackChallenge" – Users film themselves adding The Habit Burger to an existing daily routine (e.g., post-workout, coffee break, study session). Incentives: Rewards: Feature top participants in a "Habit Hall of Fame" with free meals for a year. Gamification: Leaderboard for most creative submissions (e.g., "Most Habitual Eater" badge). Influencer Roles: Macro-influencers (500K+ followers) launch the challenge with a branded video. Micro-influencers (10K–50K) create niche variations (e.g., fitness influencers pairing it with protein shakes). Visual Elements: Template: Split-screen videos showing the burger being added to a routine (e.g., left side: gym bag, right side: burger box). Text Overlay: "What’s your habit? We’ll make it better." with a call-to-action (CTA) to tag @HabitBurger. Phase 3: Meme and UGC Amplification (Weeks 2–4) Platforms: Twitter, Reddit (r/FastFood), Instagram Memes. Tactics: Meme Templates: Provide editable templates (e.g., "When you realize you’ve eaten 5 Habit Burgers this week") for users to customize. Hashtag: #HabitAddict to encourage self-identification with the brand. User-Generated Content (UGC) Hub: Curate a dedicated Instagram grid showcasing fan creations (e.g., "Habit Burger + [User’s Twist]"). Collaborations: Partner with food meme pages (e.g., @BurgerMemes) to co-create content. Run a "Worst Habit Burger Hack" contest to encourage humorous, shareable entries. Phase 4: Interactive Digital Experiences (Ongoing) Platforms: Snapchat AR, Instagram Filters, Website Mini-Games. Tactics: AR Filter: "Habit Meter" that tracks how many times users "virtually" order the burger (with real-world rewards for milestones). Interactive Quiz: "What’s Your Habit Burger Personality?" leading to personalized burger recommendations. Twitch Drops: Partner with streamers to offer exclusive burger bundles for chat engagement. Phase 5: Data-Driven Optimization Metrics Tracked: Engagement Rate: Shares, saves, and comments per platform. Conversion: Clicks to location-based ordering via geotagged posts. Sentiment Analysis: Monitor UGC for emotional triggers (e.g., "addictive," "comfort"). Adjustments: Double down on high-performing content formats (e.g., if Reels outperform Stories, allocate more budget to vertical video). Retarget participants with loyalty program invites (e.g., "Join Habit Rewards for your 10th burger free"). Mock-Up of a Social Media Post for The Habit Burger Platform: Instagram Carousel Post (Primary) + TikTok Video (Secondary) Objective: Introduce the "#HabitStackChallenge" with a mix of aspirational and humorous tones. Visual Layout (Carousel Post): 1. Slide 1 (Hook): Image: Split-screen of a person’s daily routine (e.g., brushing teeth, checking emails) with a Habit Burger box subtly placed in each scene. Text Overlay: "Your routine just got an upgrade. 🍔✨" CTA: "Swipe to see how." 2. Slide 2 (Challenge Explanation): Image: Flat-lay of the burger with props like a coffee cup, notebook, and gym shoes arranged in a "habit loop." Text: > "The #HabitStackChallenge is here! Show us how you make The Habit Burger part of YOUR daily ritual. Tag us for a chance to be featured—and win a year’s supply!" Hashtags: #HabitStackChallenge #HabitBurger #DailyRitual 3. Slide 3 (Influencer Example): Image: Screenshot of a micro-influencer’s TikTok video (e.g., a student adding the burger to their study snack pile). Text: "@StudyWithMe added The Habit Burger to her 3 PM habit. Can you top this?" CTA: "Drop your routine below ⬇️" 4. Slide 4 (UGC Showcase): The Habit Burger serves as a case study in how fast-food culture evolves through deliberate habit engineering, blending marketing acumen with consumer desires for familiarity and novelty. Its enduring appeal lies not just in taste or convenience, but in the emotional and social triggers that transform a single purchase into a lifestyle anchor. As brands continue to refine strategies around sensory branding, loyalty programs, and viral engagement, The Habit Burger stands as a benchmark for those aiming to turn fleeting trends into lasting consumer behaviors. The lesson is clear: in an era of algorithm-driven attention, the most successful products are those that become inseparable from their users’ routines. FAQ What is the Habit Burger Grill location or address of their nearest grill restaurant? Habit Burger Grill locations can be found using their official store locator, which allows you to search by ZIP code or city. They operate primarily in the Midwest, Southwest, and Southeast U.S. For exact addresses, visit their website or use apps like Google Maps with "Habit Burger Grill near me." What items are on the Habit Burger Grill menu, including burgers, sides, and drinks? The Habit Burger Grill menu features signature burgers like the Bacon Cheeseburger and Spicy Jalapeño Burger, sides such as Bacon Cheese Fries and Loaded Tater Tots, and drinks including Shakes, Floats, and Fresh Brewed Coffee. Desserts include Pecan Pie Skillet and Chocolate Chip Cookie Skillet. Full details are available on their official menu page. What can I order from the Habit Burger Grill menu at their grill locations? At Habit Burger Grill locations, you can order burgers (e.g., Smash Burgers, Cheeseburgers, or Spicy Jalapeño), sandwiches (like the Bacon Cheeseburger Sandwich), sides (e.g., Fries, Onion Rings, or Salads), and drinks (including Milkshakes, Sodas, and Coffee). Some locations also offer breakfast items like Breakfast Burritos. Check their menu for regional variations. What’s on the Habit Burger Grill menu at their Richmond, VA, location? The Habit Burger Grill in Richmond, VA, serves their standard menu, including burgers like the Bacon Cheeseburger and Spicy Jalapeño Burger, sides such as Bacon Cheese Fries, and drinks like Milkshakes and Fresh Brewed Coffee. Breakfast items (e.g., Breakfast Burritos) may also be available. For exact offerings, visit their location page or call ahead. Where is the closest Habit Burger Grill to my current location? To find the nearest Habit Burger Grill, use their store locator or search "Habit Burger Grill near me" on Google Maps. They have locations in states like Texas, Missouri, Arkansas, and Virginia, but coverage varies by region. For real-time directions, enable location services in your search app. What are all the Habit Burger Grill locations across the U.S.? Habit Burger Grill operates primarily in the Midwest, Southwest, and Southeast U.S., with locations in states like Texas, Missouri, Arkansas, Virginia, and Tennessee. For a full list of addresses and hours, use their official store locator or check Google Maps. New locations open regularly, so verify availability before visiting.

• Wendy&#039;s habit burger analysis
• consumer behavior trends
• fast food marketing
• habit formation branding
• viral product strategies

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